The Next Generation Audience of New Parents

Newborn Network is the reliable resource for postnatal parents – and birth dates – enabling you to target them at the perfect moment.

Newborn Network leverages progressive technology to capture information on new parents. Updated in near real time, Newborn Network delivers unique, highly responsive consumers who are actively seeking products, services and information.

Data Sources & Segments

Newborn Network's exclusive, comprehensive data sources and continuous updates ensure strong performance.

Sources

  • First Party Data
  • Social Monitoring
  • Online Research
  • News Sources
  • Retail Data
  • Publishers
  • Diaper Merchants
  • CPG Company Data

Segments

  • Newborn Age: Ranging from Newborn to 24 Months
  • Defining Parent Characteristics: First-Time Parents, Affluent, Green-Aware, Digitally-Driven Parents and more
  • Ethnicity: African American, Hispanic/Latin American

Let's Connect

John Whitmore
Vice President, Digital Audience Sales