WishList creates high-performance lists and data sets to improve performance of scheduled direct mail.

From Web BrowsingFrom Web Browsing...

  • Capture website visitors
  • Select audience segments based on site browsing activity, demographic, lifestyle enhancements, scoring

to Planned Mail...to Planned Mail

  • Integrate recent web visitors in scheduled direct mail campaigns with no additional customization or set-up required
  • Leverage brand awareness/product knowledge/intent-to-buy of site visitors
  • Capitalize on the power of recency following a site visit

Behavior BasedBehavior Based

Remarketable's Smart Tags convert key behavioral triggers (e.g., geo-location, pages/products viewed, time on site, shopping cart interaction) into meaningful messaging opportunities.

New NamesNET New Prospects

Remarketable delivers NET new prospects, stripped of known customers in your CRM file, as well as do-not-pander, seeds and other data you may want to suppress. These prospects are interested, available and invaluable.

Easy IntegrationEasy Integration

Remarketable sends this fresh prospect data to your lettershop for integration into your planned or pre-scheduled direct mail campaigns. It's easy, secure and relies on the Remarketable Privacy-by-Design process.

How It Works

Privacy by Design

Patent-pending Remarketable process has been carefully built and rigorously vetted to ensure it meets or exceeds leading industry codes and principles.

  • No single human or machine can connect anonymous site visit information to the PII used to deliver the direct mail or email.
  • Strict legal, logical and operational controls segregate anonymous site visit data from PII.
  • Site visit data is matched only to an anonymous identifier.
  • PII is held by trusted "black box" service providers, with no access to site visit data.
  • Remarketable processes are modeled after NAI Code.
  • Remarketable respects Consumer Notice & Choice Standards.
  • Partners are required to provide clear, meaningful, prominent notice describing data use.
  • Remarketable respects Consumer Choice through industry sanctioned opt-out choices.

Let's Connect

Andrew Fegley
President, Remarketable